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How much does an app cost?

The development of a custom app costs on average between €5.000 and €20.000. However, the prices vary widely and the costs can also be considerably higher. We will therefore give you more insight in the different aspects that influence the total cost.

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Purpose of the app

Depending on the purpose of the app, there are specific requirements and wishes that are must be fulfilled. We usually define 3 types: Prototype, Minimum Viable Product (MVP) or Business app.

Image by Amélie Mourichon


The purpose of a prototype is to test an idea. This could, for example, be a new service that you want to present to your customers. This could only consist of visuals, but usually they are also interactive and clickable.


Image by William Hook


An MVP contains the minimum of functionalities to function properly. What must the app be able to do at a minimum to be used? An MVP is a fully functional app and often provides many valuable insights.


Image by Balázs Kétyi

Business App

A business app is a more complex app with many different types of users. Often this app must be able to communicate with other software. Finally, the requirements in the field of security, scalability and reliability are usually high.

Existing app or custom app

The development of software and its maintenance is sometimes quite expensive. It's almost always more affordable if you could use existing software that already exists. And there really is a lot of software out there. In addition, you can skip the entire development process and testing. You can start right away and take advantage of the benefits. It is therefore always advisable to first execute a market analysis to see if there might already be a ready-made app that you can use.


The disadvantage is of course that it is not always 100% in line with your way of working and demand. It is often possible to build a piece of customization yourself and to have it communicate with the existing application. However, the latter can result in unexpectedly high costs.

You also need to pay licensing costs for existing software. Often in the form of a monthly subscription. When this is calculated per user, it can also add up very quickly.


If no suitable solution can be found for your company or licenses of other packages are too expensive, it is interesting to develop custom software. This is a longer process, but the advantage is that the software fits perfectly without unnecessary bells and whistles. In addition you are also the owner and you do not pay any license fees.


For several years we've also seen a third option: No code platforms. You then pay a a license for a tool with which you can develop and launch an app yourself without the needs for programming knowledge. Well-known systems are Mendix, Outsystems and Betty Blocks. This market is still developing rapidly and the licenses are often very expensive. For companies that only want a simple app, this is often not a smart choice. However, it can also be cheaper in the long run as you don't have to worry about maintaining the code.

Regular or state-of-the-art

Many features in apps are quite common and therefore affordable to develop. Think of displaying and storing data in a database. However, some features are still quite new and require a lot of time to research and build properly. Think of automatic recognition of patterns, Artificial Intelligence (AI), complex links or location-based services. Such features can sometimes greatly increase costs.

Online or offline

Apps in which several people edit the same data at the same time are preferably always online. This prevents problems such as uncertainty in the chronological order of data changes. However, in some situations this is just not possible. For example, if there is no WIFI inside a building or no data connection outside. In those cases, an app could be built that can also work offline. However, this costs considerably more.

Native or Web app

There are two types of applications today: native and web apps. A native app is always build for IOS (Apple) or Android (Google). These will be available in the app stores and are easy to install and distribute.

Web apps are similar but live on a central server just like websites. You can therefore access them without installation by using a browser. Web apps are often easier to build and therefore have lower development costs.

Do you want to know exactly what your app will cost? Please get in touch. We will then discuss all the details and send you a quote.

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